Gifts have a magical way of cementing relationships, creating new ones, and keeping you on top of your receiver’s mind. And this is in no way different for businesses,

Gifting your clients, employees, or partners is a quick, easy, and indirect way to help your business grow.

Corporate gifts are vehicles that take your company from here (current level) to there (your next level) by focusing on man’s basic desire; the need to be valued and appreciated.

It might seem manipulative — but it’s not.

Whenever a staff is appropriately appreciated, they put in more work. When a client is appreciated, they return — and with referrals.

When either of these happens, you, the boss, smile :).

The importance of corporate gift giving is endless, and here are four that top the chart.

Brand awareness & Customer retention

It’s a fact! Customers love companies that support and respect their employees. 

Recent studies show that demonstrating care and support through corporate gifting increases customer and employee retention rates.

And besides, in today’s social media age, it takes just a Facebook post to make your good deeds public. 

Improved team spirit and culture

Corporate gifts involving team-building exercises and other shared company events pave the way for positive workplace culture.

Teams that indulge in these activities tend to work together more effectively and produce significant outcomes than other teams that don’t.

Builds KLT factor among customers

You need to be known, liked, and trusted to succeed as a business. And not just by your customers, but your employees too.

Gifts help build trust, create a connection, and put you at the top of their mind.

Motivates workers to strive for excellence

Gifts spark positive emotions and psychological bonds – and raise job happiness and productivity.

Everyone loves to be acknowledged and applauded, so even erring staff would strive harder to get a reward.

Use corporate gifts to compensate for the lack of a word of thanks or other specific acknowledgment and adequately express your feelings.

Conclusion

If you want excellent team culture, high spirits, all your employees enjoying work and looking to come back every morning, and a friendly workspace, amongst others — business gifting is one of the cheapest ways to go.

Business gifts are a way to make your clients and customers happy so you, too, can be happy. And when you’re happy, the company is happy!

Click here to see 35 different corporate gifts to make your clients and workers happy.