When you walk into a store, its shape matters. Big box giants like Walmart and Best Buy invest big bucks into getting the feel of their space just right: you’ll recognize the store’s feel and brand, will be shuttled around by their effective “flow,” and will find what you need through their organizing principles (you’ll also find a few impulse buys along the way – also by design).
The same sorts of principles apply to online spaces, which is why web designers and developers have become so important. Smart companies are investing more and more in web design and development.
We do more and more online, from our socializing to our shopping. And that means that businesses are moving online to be where we are. E-commerce giants like Amazon have transformed shopping into a digital experience, and recreation has moved online, too. Gambling online is now as established a hobby as gambling in a casino, and even real-life vacations and events often rely on online booking and payment.
Investing in web development
Web development isn’t free, of course, but companies are wise to invest in it – just as brick-and-mortar stores were and are wise to invest in quality physical spaces. Companies are recognizing the importance of great web designers. They’re investing in tools for web development and application performance management. They’re hiring tech experts or outsourcing their tech needs, developing apps, creating email lists from login information, and much more.
Websites: the heart of a company’s online presence
There are many dimensions to a company’s online presence, including social media, mobile apps, and more. But, in many ways, the website is still king. A company’s home page is their best shot at a high Google search result. It’s where the customers go to find out basic information or, perhaps, to download the company’s popular app in the first place.
That makes web developers the architects of our new digital marketplace. We now surf the web instead of strolling through malls, and when we do so, we’re occupying the spaces built for us by web developers. These hidden professionals are responsible for the shopping environments that exist online – the shopping environments that, increasingly, are the places we turn to instead of brick-and-mortar establishments.