This week Frito-Lay launched Doritos Rainbows. It’s a limited edition version of the chips to raise money for the “It Gets Better” campaign. Gay and Bisexual youth are 4 times more likely, and questioning youth are 3 times more likely, to attempt suicide as their straight peers. Nearly half of transgender youth have considered taking their lives, and one-quarter report having made a suicide attempt. It Gets Better‘s goal is to prevent these suicides by having gay adults convey the message that these teens’ lives will improve, via social media videos.
I bet this guy is friends with Bob Clark
I can’t wait to see Doritos’s response to this. Target’s response was pretty awesome, Doritos has to up their game.