Hosting an event is a smart way to connect deeply with your clients. You may already arrange a lot of events as a business author, organization, institute or family. All around the world, Events are known as a powerful marketing tool.
People remember the topics which are discussed on an event more than a blog post. Recent statistics show that 75% of B-to-B marketers believe that in-person events are the most effective. By applying some tips and tricks you can transform your event into a powerful marketing tool by which you can boost your business effectively.
According to Statista, around 256 Million people use mobile to use the internet. And most of them have a social media account. People love to learn something new by attending events. That’s why the internet and social media is an effective way to arrange and manage a successful family event. Here, I will show you some effective way to transform an event into a powerful marketing tool.
Details posted on the internet
When you post details on your events, people will easily find your events. People always want to learn something new. If you represent your events attractively surely people will want to attend your events.
To hold the interest of your potential audience, you need to update with them. In this case, the email subscription will help you. When they will get the remainder or notification mail, their interest will rise up and the probability of attendance will grow up. Besides, you will get your probable clients list. That will definitely help you in future marketing.
Post photo of events
It is a proven technique that posting photos increase the engagement of the audience. Posting Photos of previous events will make your events more reliable and authoritative. However, you may have not the photos of your events or this may be your first events. Don’t worry. Just use the relevant photos to attract your audience.
Make your attendees part of your event
Encourage your attendees to post, comment or check-in in social media on the event. They will gladly accept your proposal as they feel honored with this. You can tell them to use a specific hashtag to post. That will help them to find their posts. Facebook and Instagram allow hashtags. To increase engagement, you can arrange a contest with a prize. By these ways, you can increase the involvement of your audience.
Make sure that your contents are well optimized and SEO friendly. If you post an in-depth article on your event and use the main keyword in title, tag, and body, your content will take place in the first place of the search result. Besides, your audience will share their opinion regarding the event and share the event on their blog and social media. These will really help you to get some quality backlinks of your website. Definitely, it helps your blog to become more authoritative.
Keep the conversation going before and after events
Basically, events are built based on social media. And attendees love to comment on the events as they have a lot of questions on the events. That’s why events are really an engaging platform.
On the other hand, offline relationship and conversation are more durable than an online platform. After completing the event, attendees love to share their experience in the event.
You may use these interests to your business purpose. You should post the videos and pictures of the events. Definitely, the attendees will share the videos. By this way, you may get more traffic on your website. However, don’t neglect the power of offline promotion during the event. And not just brochures and product samples. Think about promotional products that they can use on a regular basis and something related to what your brand is about. Have a gym? Offer custom printed stainless steel bottles. A pet grooming business? Offer a cute branded dog walking baggie.
Make a team
Creating a team is much needed for a successful event. This type of team may contain content writers, designers, marketers and tech people. If you can ensure a good collaboration among them, you can get the best result more than your imagination. You should pick your team member from your known circle. Because honesty and reliability are the keys to success.
End your events as strong as you start
To reach out to the right audience, converting leads and sometimes selling tickets are only part of an event marketing. This type of thinking is just an on average one. You should think more than about the failure or success of the event.
Through the event, definitely, you will get enough data and leads to your customers. These are really important for your family business. You can keep in contact with your clients with these leads. You can send promoting mail, video and promotional offers. If you are a online video editing service provider you can sell your services to them. So, this is really a big opportunity.
Never waste your time by thinking of your failure. Remember, every failure is the pillar of your success. According to Bill Gates, your most unhappy customers are your best resource. You can find your lacking’s from them. Just upgrade your service and win the market.