Advertisements and marketing play an important role if you want to transform your business into a brand. While digital marketing methods are certainly one of the best forms of advertisements, traditional marketing methods still hold massive potential.
One such great form of traditional marketing is the flying of outdoor custom flags. There’s just something magical about flying your company colors or logo on top of a 30 foot flagpole to drive awareness for your company, product, or brand. Custom flags will enhance the appearance of your business and help build a relationship with your target audiences. This is the main reason why the design of custom flags needs to be flawless.
However, many business owners end up making some common mistakes while designing their custom flags. In this article, we will discuss the top 5 mistakes that you need to avoid while designing custom flags to promote your business.
Contrast
One of the first mistakes most business owners make is that they don’t focus on the contrast while designing their custom flags. As per Commonplaces, contrast is extremely important. Remember that there are complementary colors as well as contrasting colors. You need to make your letter contrast to the background of the flag. However, contrast doesn’t mean that you need to clash the colors. Always choose a finish and color of the letter that will stand out from the background color. But, don’t make it look garish by using aggressive colors.
Spacing
This is one of the worst custom flag mistakes. Many people design their flags with uneven spacing. They design the letters that are too close to each other or start from the edge of the flag. This not only damages the appearance of the signage but also the reputation of your business.
Some business owners also neglect letter-spacing. For instance, the letter ‘W’ might stay too close to the letter ‘A’. If you don’t transition these letters perfectly into your sign, it will look odd.
Try to use a template if you’re confused about the spacing. It will help you with the alignment.
Font
Even though the font is one of the most crucial things to boost the attractiveness of a custom flag, people still make mistakes by choosing an improper or irrelevant font. Make sure your fonts are visible as well as extremely legible. You can use some classic fonts as they have great readability. No matter if your business focuses on whimsical zanier or elegant events, don’t ever pick a custom flag font that is too hard to read.
Improper Installation
The installation process of a custom flag is quite easy, but you need to read the instruction guide. Most people think that they can set up their flags without reading the installation manual and end up creating a mess. Remember that the installation process is very much dependent on the size of the flag as well as the pole. You might need to use few extra screws to install the flag properly. Hence, it’s advised to go through the installation instructions first.
Wrong Material
Apart from the lettering and installation process, choosing the wrong material will also reduce the effeteness of custom flags. Your custom flags will be installed outside of your store. So, they need to withstand harsh weather conditions. Hence, don’t ever design flags from cheap materials that can damage the color and contrast.
Conclusion
These are the 5 mistakes you should avoid while designing your custom flags to market your business. You might invest money to create an attractive logo and image for your flag, but if they don’t appear attractive, you won’t be able to promote your business. Do you have any questions or doubts? Don’t hesitate to reach us.
