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Marketing 1

Objectification as Marketing: Are You Offended By This Ad?

zesty1

Kraft has been using this “zesty” man to sell salad dressing.

A naked man (or an implied naked man) isn’t offensive. I think where my comfort level begins to waiver a little is when, to me, there is little doubt that this ad is sexually suggestive and objectifies the man in the photo. Although I’m tired of nakedness in ads always being equated to sexuality and I find that constantly being bombarded with that idea alone is not healthy, the … Keep Reading!!!

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