A revolutionary new menstrual product has entered the market. Sisters Radha and Miki Agrawal, and friend Antonia Dunbar, created a pair of self absorbing underwear that eliminates the need for pads or tampons, called THINX. Each pair can hold “up to 2 to 6 teaspoons of blood”, which is the equivalent of a tampon. The 3 styles offered range in price from $24 to $34.
CEO and cofounder, Miki Agrawal, told Forbes
I want to change the culture around women’s most normal time of month – and not while wearing grandma panties or pads that feel like a diaper
But they didn’t stop there. The women were touched when they heard of the disruption in education that menstrual cycles can cause young girls. Specifically, in Uganda where 94% of girls report having problems in school due to their cycles, missing approximately 11% of their academic year, and seeing many of those girls drop out completely. So THINX has teamed up with AFRIpads to make a difference. AFRIpads is a Ugandan based company that produces cloth pads at a reasonable price. Not only do they help Ugandan girls overcome this gender-based barrier an stay in school, but also provides jobs and stimulates the economy by training local women and providing them jobs creating the products.
For each pair of THINX that is purchased, AFRIpads is able to donate seven pads to local girls.
How’s that for “Girl Power”?
https://vimeo.com/84960373
