The travel and tourism industry is betting big on Instagram Stories that allow capturing every moment vividly and create instant content that perfectly fits into the tourism landscape. Instagram Stories provide an easier option for creating content with visuals that might not be of professional quality but resonates with the audience due to its simplicity and authenticity. The feature allows highlighting the most authentic elements of the tour offered by the travel company, including services and experiences.
Stories are not planned content but created spontaneously that underlines their authenticity to portray the touring experience in the most candid manner that touches the heart. The visuals can tell a complete story about the tour starting from the morning coffee in the hotel, meal preparation, the setting sun, experience of horse riding, moments from some events, and everything else you can present in the most trustworthy manner part of the tour program. Create visuals that your followers find interesting and would b ready to provide likes to express their support for the content that met their expectations. To accelerate the process of gathering likes, you can buy Instagram views or likes that shoot up the popularity of the content almost instantly.
Stories allow you to speak from the heart
The visuals of the stories tell something more than other types of images because most of it relates to some behind the scene incidents and events that provide a personalized touch to the content. Telling what happens behind the scenes during the tour reveals more exciting facts and increases the attraction of the tour. You can portray many finer details of the tour, like how the housekeeping staff makes a bed in the hotel, or share an interesting story that you heard from a local guide. Casually sharing lots of information can have a deep impact on viewers, and it is one of the high points of Instagram Stories to attract more followers.
Use Stories to capture all the attention
Instagram Stories are much more visible than your Instagram posts. Before going to the statuses, Instagram viewers look at the Stories first because they expect something more than usual from the Stories. While it is customary to scroll casually through the feed as a matter of habit, people stay more focused and pay more attention to the content of Instagram Stories.
The location of Stories at the top of the screen draws maximum attention because users see it first soon after logging into the account. Moreover, the psychological aspect of the fear of missing out or FOMO, a known phenomenon among social media users, compels viewers to look at the feed or Stories to not miss out on anything. The limited availability of content on Stories that remains live for 24 hours creates an urge to view it over another type of content.
How to use Instagram Stories to promote travel business
Although you can post Stories in a planned manner or follow your gut feelings to create stories spontaneously, it is advisable to have a strategy to publish Stories that help realize the business goals. Give some thought about how you want to develop Stories so that it is more interesting and beautiful. Use each story as a slide and set up several such stories during the day by chronologically arranging them so that you can tell a complete story besides treating each visual as an individual story. Anything can be the subject of your story – a building, a destination, a locality, or people who generate curiosity and interest among viewers who feel like being there someday.
Use your creativity to depict stories with stunning visuals and decorate them with aesthetic elements that increase their attraction. To make stories more relevant to viewers, use hashtags and specify the location and provide more information about the locale by using widgets that display the place’s temperature.
Fuse Instagram lives with the Stories
For more authenticity and to generate more curiosity among viewers, you can give a refreshing look to your account by inserting Instagram Live within the Stories. Share some moments of some events that create more attraction for viewers, and you get the opportunity of interacting with them more deeply.
Publish Stories regularly
Although there is no rule about the frequency of publishing stories, you must publish Stories at regular intervals by gauging the expectations of your followers and other viewers. Refreshing the Stories regularly will sustain viewers’ interest who you can treat with varied content that draws them closer to you. Consistency in publishing stories is critical to building a band of loyal followers that will closely follow you at every step and be ready to respond to your call to action.
Monitor the statistics of each story that appear at the bottom of the screen so that you know the people who engage with you and then create a plan to raise their level of engagement that finally converts into a fruitful business.
