The lovely Locally Laid Egg Company receives its eggs from local chickens (surprise, surprise). However, not everyone is a fan of this company and their very transparent name. And by not everyone, we mean this guy:
The company’s “marketing chick” Lucie B. Amundsen took the time to respond to this man’s letter. Her response eloquently directs his mind of out the gutter.
Thank you for reaching out to let us know your opinion of the Locally Laid Egg Company. Not enough of us stand up for what we believe and I appreciate the time it took to handwrite a letter. I also want to acknowledge your right to find our name vulgar and also to tell the grocery store owner and your friends your opinion that we are crude.
So having respectfully listened to you, I ask that you hear me out.
Here’s why we named our company, Locally Laid. First off, it’s completely demonstrative of what we are. We are the first pasture-raised egg company in the Upper Midwest providing you with eggs which are laid locally. More on the sassy part of the name in minute, but let’s look at local. It’s important.
She also points out all of the reasons why it is important to buy local whenever possible:
The average food product in this country travels some 1,500 -2,000 miles from farmer to processor to distributor to your plate. That’s a lot of diesel burned and C02 pumped in the air. Our cartons travel a fraction of those miles. We’ve turned down lucrative contracts that would have taken our eggs out of the area because of our environmental stance. Plus, we plant a tree with every delivery we make to offset our minimal carbon footprint.
You commented that our eggs were expensive (though we’re certainly not the highest price brand in the marketplace). And, yes, they do cost more – that’s because Locally Laid practices sustainable agriculture, a sector that does not enjoy large government subsidizes like commodity products do. The egg industry is also highly consolidated and expensive to break into. There are just 192 companies that own 95% of the America’s laying hens, that’s compared to 2,500 companies in 1987.
You can read the rest of Lucy’s response of their website. Also, if you’re an egg-eater and reside in the northern Minnesota area or the surrounding parts of Iowa and Indiana, be sure to check your grocer and see if they carry the Locally Laid Egg Company.
