Every parent experiences unique and shared challenges. And many new moms and dads are looking for inspiration, advice, and/or product recommendations to make their parenting journey less stressful and more fun. The parenting niche on Instagram has seen exponential growth in the past couple of years as parents increasingly showcase their lives, share their parenting experiences, and inspire new moms and dads around the world.
According to Business Instagram, moms account for 25% of women age 18 and older on the platform. And of those, 68% use Instagram every day and 78% take action after coming across valuable content on the site. It’s also interesting to note that dads on Instagram are likely to follow brands and businesses, with 69% taking action from the inspiring content they see.
If you’re a stay-at-home mom or dad looking to share your personal stories and experiences about the parenting life, becoming a parenting influencer on Instagram is a great opportunity to not only connect with other parents but also make money in the process. But how do you make sure you succeed as an Instagram influencer in the parenting niche? Here are five things to focus on:
Capitalize on Your Uniqueness
Today’s consumers are constantly bombarded with a wide range of promotional content competing for their attention. Because of this, they crave authenticity, conversation, and personal connections with brands. In a space with over one billion monthly active users, it’s crucial that you find your uniqueness and differentiate yourself. And that means being authentic, finding your voice, and remaining true to that voice.
Don’t be afraid to share content on the parenting topics you deeply care about. Stay true to your personal brand and core values so you can connect with your audience and build meaningful relationships with them. You want to build a community of engaged and loyal followers with whom you can talk openly and honestly. Be your unique self and your real community and audience will follow.
Generate Engaging, Consistent Content
Now that you’re committed to being your real, authentic self, the next thing to focus on is creating engaging content for your audience. But first, take the time to deeply understand what resonates with you on Instagram as a parenting influencer. You can’t afford to mindlessly share empty content. Since you’ve already identified your voice as a parenting influencer, you need to create content that intrigues, engage, and adds value to your followers.
As mentioned, most moms and dads are looking for inspiration, advice, and products that can help resolve some of the issues and challenges they’re experiencing as parents. As such, you should try your best to share your day-to-day parenting experiences and provide content that will genuinely help them. Each time you create content, ask yourself, does it share a problem and experience and offer a solution or advice?
Be Honest About Your Product Recommendations and Reviews
Your next step is to sign up for an influencer marketing program. These platforms allow you to create online profiles where brands and agencies can find parenting influencers like you for their influencer marketing campaigns. You’ll get paid for your creative content efforts and grow your audience in the process. Check out this article on how to make money on Instagram with influencer platforms like Scalefluence.
According to the Federal Trade Commission (FTC), influencers must disclose to their audience whenever they partner with a brand on Instagram. This includes when a brand pays you for a marketing campaign, offers you commission or discounts, gifts you free products, or even if you’re promoting a product from a family member. As such, it’s important that you include a clear and visible disclosure in your captions.
Additionally, you shouldn’t share your experience with a brand or product you’ve never tried or give a positive review on a product you actually didn’t like or had a negative experience with. You want to be as honest as possible with your recommendations and reviews. Be honest on your page when it comes to your experience with different products and gadgets. This will build trust with your followers and help you succeed as a parenting influencer on Instagram.
Don’t be Afraid to Showcase and Amplify Yourself
Sharing your authentic voice and parenting experiences can be intimidating and overwhelming. It’s not uncommon to come across naysayers and it can be easy to find yourself comparing yourself with other people on Instagram. Well, that shouldn’t stop you from showcasing your personal brand and the awesome products or brands that you believe in.
You should be proud of the online community that you’ve built around your exciting stories in parenting. Moreover, instead of spending your time and energy worrying about what others will think, choose to celebrate your triumphs with your own network. Keep in mind that success won’t happen overnight. But if you create enough buzz about your personal brand, you’ll most likely be successful in landing more partnership deals from brands looking to promote their products.