Joining the dietary supplement industry is a great choice for any aspiring entrepreneur. It takes some business sense, a bit of industry know-how, and a drive to develop the best nutritional supplements that you can.
Of course, that might be oversimplifying it a bit. There’s plenty more to consider, from support team customer service to social media marketing. If you’re interested in starting your own dietary supplement business, here are a few things that you should keep in mind.
1. Partner with the right manufacturer.
If you want to stand out from the competition, you need to start with the formulation. That means it’s time to find a quality manufacturer. Whether you’re interested in tablets or capsules or you want some custom formulas for the highest quality supplement that means your standards, it boils down to the manufacturing process. Businesses like Superior Supplements Manufacturing do just what the name says: superior supplement manufacturing. They’re one of the best options for a high-grade product that will give you a competitive advantage. Custom shapes? Check. Quality label design with detailed information? Check. Durable package design? You’ve got it. Plus, with one of the largest supply chains in the United States, the Superior Supplement Manufacturing choice is a no-brainer.
2. Prepare a call center.
While you don’t necessarily need a physical call center, you do need call center software and a robust support team. Call center software solutions use tech like interactive voice response, live chat, and help desk benefits to amp up your communication channels. Plus, you don’t need your contact center to be constantly staffed outside of traditional business hours. Call center software can route inbound calls with automatic call distribution and handle call recording with the aid of AI. This provides your contact center agents with essential information, boosts customer satisfaction, and can even support your sales team.
3. Think of smarter integrations.
From CRM integrations and workforce management to analytics dashboard connectivity and a cloud customer experience platform, the software integrations you choose can make a major difference. Especially in the private label nutraceutical product industry, it’s important to streamline operations and functionality as much as possible. Plus, you don’t want an account executive to have to dig through dozens of disparate programs just to collect some essential information for customer support.
4. Consider your marketing.
So, you have some specialty packaging, your product meets all quality standards, and you’re ready to take your small business to the next level. Organizations of all sizes depend on marketing to conduct outreach and provide a better customer experience. If you aren’t able to juggle key features like social media, SEO, outbound calls, and web updates yourself, you need to find the right agent to do it for you.
5. Find the right sales model.
This is critical for you to recoup the costs of paying for a high-end supplement manufacturer. Do you choose to go with an online-only business where competition can be stiff but overhead is low? Or do you try to find a partnership with flexible terms so you can get your supplements in a store? Choosing the right sales model can make a major difference in the performance of your business so it’s critical that you settle on one and stick to it before you start selling.
From choosing a United States manufacturing facility and supplement manufacturer to finding a call center solution that can handle incoming calls and better the customer experience, there’s a lot to get done before you take your first order. Get your power dialer ready, research raw material sourcing for your product, and get ready to handle phone support. If you’ve got a quality supplement, your customers will come shortly after.