SMS has existed for over two decades now, and back in the day, they did not just bring us together, but they also allowed us to share news and promote businesses as well. The way the world communicates has changed dramatically in the past few years, and it will continue to do so in the future as well. But the dominance of social media has not left SMS obsolete.
When it comes to marketing, Text messages are still one of the best ways of promoting a business. And if you are not taking advantage of it, you should really consider getting a mass texting service app for your business to stay one step ahead of your competitors. Also, a text marketing campaign is only as good as its content. Here are a few useful tips that can help you write a good SMS copy, let’s take a look:
When it comes to SMS, there is no room for extra content. You only get 160 characters per SMS, so make sure that you get to the point straight away. Use your word carefully and focus on what reward the recipient will be getting out of it. The more clear and concise your text is, the more effective your SMS will be.
Call to Action
Having a call to action in your SMS copy is extremely important. Don’t just tell the recipient what benefit they can get, but also tell them what they need to do in order to get it. No matter how good your offer is, if there is no CTA, it would not be effective.
Unlike social media posts, SMS allows you to add a personal touch to the messages. With the help of a mass text messaging app, you can add commands to add the name or location of the recipient in the SMS without any hassle.